Today we heard from Tom Sutton who is the Owner/Operator of the EastgateChick-Fil-A.
Tom shared about a leadership training program CFA uses called Great Leaders SERVE. While CFA is a chicken business, they are really in the people business. For instance, they sell chicken to customers, employ people and work with other local business people. We find that if our product is good and we are taking care of people, the chicken will sell. Tom's store increased business by 17% in 2011.
CFA was begun by Truitt Cathy who grew up in the depression era, began his company from nothing and now has a huge net worth. Their website states, “It all started in 1946, when Truett Cathy opened his first restaurant, The Dwarf Grill, in Hapeville, Georgia. Credited with inventing Chick-fil-A's boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the early 1960s and pioneered the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at a mall in suburban Atlanta in 1967. Since then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,500 locations in 39 states and Washington, D.C. In 2010, annual sales were over $3.5 billion. Chick-fil-A is still privately held and family owned. With 43 consecutive years of positive sales growth, Chick-fil-A has set itself apart by pioneering innovations and delicious products—including the ever-popular Chick-fil-A® Chicken Sandwich.”
SERVE is an acrostic for:
See & Shape the future – this is vision casting
Engage & Develop other people – Developing a community of team members and customers
Reinvent Continuously – Don't become complacent; This includes structure, systems & self
Value People & Results – Take care of people & help them establish & achieve goals
Embody the values – Leaders must lead out front or be the example
Next week we hear from Dave Elberfeld of The Clermont Recovery Center.