Next week we will hear from Downing Display Company. They do trade show materials and fabrication of booths celebrating in business.
Tuesday, January 22, 2013
Tuesday, January 15, 2013
HealthSource has 4 offices in Clermont County and plan to expand to Hamilton County. They are a community health center offering all sorts of health care services and they treat everyone regardless of their ability to pay. The HealthSource website states, “HealthSource of Ohio is a not-for-profit primary care organization consisting of medical, dental, and behavioral health services. We strive to bring to the people of Southwest Ohio comprehensive quality health care that responds to the needs of the community.”
This particular business model provides opportunities for discounted services depending on various family situations. In a typical year they treat over 50k patients and have over 200K visits. Recently, they Health Source Foundation was founded to help fund their mission and they are looking for strategic partnerships. One such partnership called, “Reach Out and Read” helps promote health care literacy through the purchase of certain reading materials. This particular concept serves both children as well as adults. Another partnership assists patients who have genuine transportation needs to meet chronic health care issues.
Regarding the foundation, their website states, “The HealthSource Foundation is committed to providing opportunities and encouraging expressions of support to impact the mission of HealthSource of Ohio. The Foundation interacts the philanthropic community in an honest, fair, and ethical manner. Click Here to download the HealthSource Foundation brochure to learn more about how you can help. For more information, please send an email to firstname.lastname@example.org.”
Next week we will hear from Mathew Kennedy owner of Kennedy Graphics (they moved from downtown to Clermont County) and advocate for Sustained Brands (local food / produce sources and benefits to community).
Tuesday, January 8, 2013
Today we heard from Annette Meagher, Clermont County Communications Director, who spoke on the power of social networking as communication and promotional sales channels.
Social media appears daunting with all its users, people and prospects, but it is really nothing more than virtual networking. It can be very powerful when you harness it to meet your goals. Social media makes things more comfortable for clients to ask questions and discover other information.
You must be strategic – determine your exact goals
Know your audience – use social media to survey them
Make your goals measurable – just like your other plans
Social media is an “immediate gratification” platform, it is important to respond right away. It is necessary to create influential content and develop clever, catchy phrases. Photos are magnets for people because people love them and they will generally bring the most engagement. You can also offset negative thoughts in the community by posting more positive information.
During disasters, social media can be extremely powerful. People and resources can be connected to meet needs, find family members and share information.
There is a wonderful free guide to help you get started in social media available here.
Next week we will hear from Michael Schumaker of Focused Quality Solutions who will speak about techniques for auditing your business to find sustainable productivity enhancements and quality improvements.