Tuesday, May 26, 2015

What We Learned About Our Community

Today we heard from Tarek Kamil of CERKL communications. CERKL began when Tarek was asked to speak with an overwhelmed student who was trying to determine his passions. This encounter got Tarek thinking about how, with all the technology in today’s world, we’re still missing the mark with communicating valuable information to people. It is extremely hard to communicate outside of your organization.

There are many publications which have not changed for over 150 years and these publications are only “guessing” how frequently you desire the content. Today’s services such as Amazon, Netflix and Spotify are all about “what I want.” CERKL works a bit differently. People create content which sits there and individuals decide what they want to see and when they want to receive it. You can decide which newsletters to receive, which teachers to follow, what subjects you care about, etc. Over 340 organizations use CERKL. While the average newsletter open rate is about 17-18%, the average open rate on CERKL is 50-80%.

Many distribution services require a fee, CERKL does not because there are sponsors who sign up to reach certain target audiences. For example, Larosa’s in Anderson can advertise to all the parents of particular schools in their district. Sponsors can also find all sorts of organizations and events they would like to support.

Find out more at http://cerkl.com/

Next week we will hear from Linda Cunningham who will share about the Batavia Backpack Program.

Tuesday, May 19, 2015

What We Learned About Our Community

Today we heard from Dr. Jeffrey Bauer who is the new Dean of UC Clermont College.

Jeff is already busy building relationships in the community with such organizations as the local business community and Chamber, Local High Schools, Clermont County/The Village of Batavia, College Alumni and the Batavia Rotary Club. UC’s peak enrollment was 3990 in 2009, however, they have declined since then to 3000 and have a goal to grow by about 100 students per year.

There are additional programs they are considering which include:
  • Digital Media Technology
  • Business Information Technology
  • Math
  • Health Information Systems
  • Finance and Banking
  • BTAS at AMIG and possible tracks
  • Surgical Technology

Other initiatives include:
  • Additional Arts Courses and Programming
  • Faculty and Staff Development
  • Sustainability - Geothermal HVAC
  • Experiential Learning - Internships, Practicums
  • E-Learning and Classroom Technology
  • Daycare? Women’s Center? Residence Halls?
  • UC Foundation/Fundraising - $3.5M over 8 years
  • UC East/Space Utilization
  • Athletics - Men’s & Women’s Soccer have been added. Possibly switch to NAIA
  • Organizational Structure

Ways the community can help:
  • Help us get the word out
  • Refer students/employees and provide tuition reimbursement plans to employees
  • Provide internships or experiential learning opportunities
  • Serve on the Dean’s Advisory Council
  • Tell us what you think of our program mix and the skills that we are/are not teaching our grads
  • Sponsor scholarships or provide in-kind gifts
  • Teach a class

    Next week we will hear from Tarek Kamil who will speak about CERKL communication.