Today we heard from Tarek Kamil of CERKL communications. CERKL began when Tarek was asked to speak with an overwhelmed student who was trying to determine his passions. This encounter got Tarek thinking about how, with all the technology in today’s world, we’re still missing the mark with communicating valuable information to people. It is extremely hard to communicate outside of your organization.
There are many publications which have not changed for over 150 years and these publications are only “guessing” how frequently you desire the content. Today’s services such as Amazon, Netflix and Spotify are all about “what I want.” CERKL works a bit differently. People create content which sits there and individuals decide what they want to see and when they want to receive it. You can decide which newsletters to receive, which teachers to follow, what subjects you care about, etc. Over 340 organizations use CERKL. While the average newsletter open rate is about 17-18%, the average open rate on CERKL is 50-80%.
Many distribution services require a fee, CERKL does not because there are sponsors who sign up to reach certain target audiences. For example, Larosa’s in Anderson can advertise to all the parents of particular schools in their district. Sponsors can also find all sorts of organizations and events they would like to support.
Find out more at http://cerkl.com/
Next week we will hear from Linda Cunningham who will share about the Batavia Backpack Program.